It appears that Fox Searchlight has come full circle in terms of what it has learned from viral marketing and the success of YouTube and Myspace. Sunshine, a sci-fi directed by the brilliant Danny Boyle had it’s first teaser trailer leaked yesterday. Perhaps the leak was intentional. Either way, the studio has decided to capitalize on the leak offering a YouTube-ish embed code for fans to post the trailer on their own website. Because I am a fan of Danny Boyle and sci-fi movies in general, I felt I should oblige.
Also, note the use of Clint Mansell’s Lux Aeterna from Requiem For a Dream. Apparently, Clint was not given the heads up on the song’s use for the LOTR: The Two Towers until a couple of days before it’s release. I sent him a note asking him if he was extended that courtesy for this trailer which definitely adds to the epic-ness of it all. Great work demands respect.