Other than the bump from 1GB to 10GB of total storage, the only enhancement Apple has made to .Mac is the online photoalbums. Once upon a time, this was one feature I used a lot for my “lazy photoalbum”. Now that Flickr is around and offers a much more rich experience in terms of community — which .Mac continues to miss out on — the upgrade is too little, too late.
For Jobs, it’s enough to have a web app emulate iPhoto to call it Web 2.0. Well, okay. I can’t exactly throw stones for using a term that everyone else uses to define their web apps, worthy or not. Still, the .Mac photo galleries offer little more than what they did before: a simple, bare-bones presentation of your images.
I feel sorry for the Apple employees who have to schlep .Mac to customers like it’s the best thing since sliced bread. At this point, it’s a year’s supply of stale bread for $99.
However, I do plan on picking up the new hotness; the updated Apple Keyboard. Cheers to the design team on that one.
I was just listening to Modeselektor - The Dark Side of The Sun