HIMSS06 New Product Showcase
Motion Design
The HIMSS Annual Conference is one of the largest conferences and symposia in the United States with over 25,000 attendees and staff. Loaded with exhibiting companies and general conference information, it is a difficult environment to make a big splash over a new product. The HIMSS New Product Showcase was designed with that in mind, sharing information about new products and technologies on all conference kiosks as well as several strategically placed high definition plasma screens. For that purpose, I designed a native-HD video loop which briefly displayed an exhibiting company’s logo, their product name and booth number.